Each year, illegal counterfeiting costs U.S. companies an astounding $250 billion, accounting for an estimated seven percent of all global trade. Given the severe negative implications for customer loyalty, companies must continue to develop and implement effective brand-protection strategies. This survey offers both insight into the perspectives of Chief Brand Protection Officers, as well as a look at how U.S. corporations are defending against trademark and copyright infringement.
Consero’s 2013 Brand Protection & Anti-Counterfeiting Data Survey included
a total of eight questions in the following four categories:
The questions were posed to Fortune 1000 brand protection and anticounterfeiting executives in connection with Consero’s invitation-only June 2013 Forum in Scottsdale, Arizona. A total of 45 responses were submitted providing some useful benchmarking data, as well as insight into the perspectives and concerns of this group. The collected data is provided with brief analysis in the pages that follow.